& nbsp; & nbsp; & nbsp; At this point, almost a monopoly of the three major sports brand may appear in the viewer's field of vision all dress include athletes, coaches, staff, volunteers, reporters and other staff, including. This means that the level of professional sports equipment, and the 2008 Summer Olympics a piece of "cake" almost by the United States and Germany's iconic brand share. the face of the 2008 Beijing Olympic Games, this "big cake", Adidas daughter threw dynasty could subvert Nike? Li Ning whether with "Quxianjiuguo" From the world? Nike's "star volunteer" can triumph in the pack again? sports marketing, to see who Swordsman 08 Olympic third of the world As we all know, every four years the Olympic Games for the world's major sports brand companies, like the once wealthy feast. In the back of everyone gathered to enjoy this feast, more brutal competition between each other. Faced with the opportunity to load the annals of Olympic, claiming to have "Olympic DNA" of the competition to host the German brand Adidas and Li Ning brand can be described as "World War." Ultimately, Adidas bid 1.3 billion yuan to beat Lining Cheng to Beijing Olympics partner. Li Ning to start immediately after the failed bid for the alte cheap jordans for sale mens rnate plan: Li Ning Company and CCTV Olympic Channel signed a cooperation agreement, the Olympic channel all presenters and reporters photographed during the Olympic Games must wear the company's products. Compared with Adidas, Li Ning fanfare sponsor Beijing Olympics, Nike seems low-key a lot, the policy it chooses for the possibility of providing athletes with a gold medal sports equipment. At this point, almost a monopoly of the three major sports brand may appear in the viewer's field of vision all dress include athletes, coaches, staff, volunteers, reporters and other staff, including. This means that the level of professional sports equipment, and the 2008 Summer Olympics a piece of "cake" almost by the United States and Germany's iconic brand share. Here, look at these three well-known sports brand is how it wits in 08 Olympic years. Adidas Olympic gamble can become the world's first like Adidas, a well-known global brand, the first market turned out to be the headquarters of the biggest competitors of Nike - North America, the difficulty can be imagined. Since Nike in North America can be described as difficult to overcome, so to find the biggest market share as its next most important part of the work overseas. Data show cheap jordan shoes for men that: By 2010, China's sports industry output will reach 28.12 billion yuan, is considered second only to the United States, the most promising sporting goods consumer market (Japan ranked third). There is no doubt, if not quickly win the Adidas Chinese market, can only herald a new round of competition in the global market failures. Mr. Heiner Adidas president has said, "I hope to become China's first Adidas brand in 2008, sales in China by 2010 to reach 1 billion euros. China and Japan are two areas will become the second largest market after North America . "Thus, we can understand why they are willing to use more than Li Ning price of at least 300 million yuan to become partner of the Beijing Olympic Games. Adidas became the Beijing 2008 Olympic Games partner mean? Adidas will mean Beijing 2008 Olympic Games, all the staff of the Beijing 2008 Paralympic Games, technical officials and volunteers to provide sports equipment; the same time as the Chinese Olympic Committee sports apparel partner, the Chinese sports delegation to the Beijing 2008 Olympic Games They will be wearing Adidas sports apparel. Then, whether from the game site, television or through the network, when the athletes on the podium, the referee gives the penalty, volu cheap jordans online nteer services for athletes, particularly in the audience to make the world more than 200 countries, the most anticipated awards ceremony on, up to tens of minutes Winners upper body close-up must be "three bars" etched in the hearts of each audience. In addition to the Olympic arena to make their brand image to the world audience has left a strong visual impact, the Adidas long-term plan: the important core of China into the global strategy, from the strategic defensive to strategic initiative, through the Beijing 2008 Olympics brought the sports industry economic environment, expand market share and brand penetration, completely changed the side impact on the line brand Nike frontal attack and offline brands. For this long-term planning, three years ago, Adidas has begun deployment of the "China Plan." 2005 Adidas has become the Chinese Football Association, respectively, each 6 Zhongguopaixie's national team only sports apparel sponsor, sponsor time is up to six years and five years. Adidas why they were willing to throw hundreds of millions of Chinese sports organizations fund sponsor it? Because let Chinese people, especially young people love and buy their products, Adidas must be allowed "pyramid" promotion model to achieve loca Cheap air jordan 12 taxi for sale online free shipping lization of operation, only so we can move and close to Chinese consumers, otherwise it will own and consumers room set up in the past, "lofty" barrier. If you live in a Beijing subway station ?????? huge advertising sure you will not be unfamiliar to you? On the screen, people hold Sui Feifei shooting, Hu Jia diving, etc. Zheng shot to impress the audience. Since 2008, Adidas' together with XX 2008, not impossible "as the theme of a series of advertising has been overwhelming all over television, Internet, shopping malls and other places. Ad, the sportsmen are countless Chinese people hold hands, emphasizing the athlete is in the tens of thousands of Chinese people under the power of convergence toward the stadium, the impossible becomes possible! This enhanced the concept of the Olympic spirit, weakening advertising model concept gold, it is also infinitely closer brand with the public. can be clearly concluded that Adidas is struggling with the Olympic spirit, to expand its "pyramid" the scope and depth of the bottom, thus expand and occupy the Chinese market. Li Ning "Quxianjiuguo" success geometric has become the Chinese athletes to accept the award four consecutive clothing Li Ning, a time when the Olympic Games came to the d Retro jordans for sale oor, but was unable to continue the national brand of the Olympic track, how much are some regret in the hearts of people. But Li Ning quickly adopted the "Quxianjiuguo" strategy of non-Olympic marketing: Li Ning and CCTV Sports Channel signed an agreement --2007 ~ 2008 broadcast topics and events program presenters and reporters are required when photographed wearing Li Ning brand clothing. Li Ning's decision, but also indicates that China's enterprises began to learn rational choice. In fact, back in the 2006 Doha Asian Games, Li Ning, once adopted had the same marketing strategy. This approach means that people watch Olympic events live and reported by CCTV Olympic channel when bound to notice that the body of the host and reporter Li Ning LOGO, so as to achieve advertising revenue visual. Li Ning selected on the photographed Adidas competition strategy is the use of "category cut" marketing tool, found a wide range of audiences, while avoiding the Adidas positive sniper, at a lower cost, based on access to the market cognition. Li Ning's actions have demonstrated to the world of Chinese companies want to resolve, brought their unique vision keen worth extol. The same equipment is sponsored athletes, Li Ning's marketing and Adidas h cheap foamposites ave different: in addition to Li Ning has signed four of the 2008 Olympic Games' gold medal dream team "- outside the Chinese gymnastics, shooting, table tennis and diving teams, Li Ning Other sponsorship target mostly foreign legion, including the 2004 Athens Olympic champion Argentina men's basketball team, the Spanish men's basketball team, the delegation of Sweden. But the selection of these objects are also sponsoring Ning result of last resort, because sports giant Nike has long sponsored 24 Chinese sports associations, including track and field, swimming and other projects is the great gold possible. Li Ning is valued more of these long-term effect of advertising on behalf of the team brings, such as the Spanish team to win the 2006 world champion, was once Li Ning became famous in Europe. Indeed, as a listed company, in addition to considering the brand Li Ning, but also consider the return on investment and shareholder interests and other issues, so use this "Quxianjiuguo" non-Olympic marketing strategy, but also a lot to understand and admire. & nbsp; & nbsp; & nbsp; Why contend Nike, Adidas, Li Ning legitimate Adidas, Li Ning in order to win an Olympic partner while busy playing, world sports brand giant Nike is also littl Retro jordans for sale e fanfare to carry out his own Olympic marketing program. As a company willing to invest in the future, good at training a rising star of the company, Nike has an important internal team dedicated to looking for potential athletes. They can through a series of domestic and international sports events and industry insight to tap the potential of a super athlete but is not known as a spokesperson, and a long-term contract and training. From 1985 Jordan entered the NBA, to Liu Xiang, the Athens 2004 Olympic Games, to the NBA, Yi Jianlian had just landed last year, Nike is a lower cost access to the image of endorsement. Its "star + personality" brand image, even though there will not be much change in the Olympics. For the Olympic Games, Nike has taken in maintaining the status quo of "covert marketing" - since it is not Olympic partners, Nike will focus more on the athletes on the game equipment, in particular Those athletes who may have gold. The game itself is undoubtedly the most attractive elements of the audience, when we concentrate, hold your breath, with his eyes firmly fixed when running in front of the players, as we enjoy the gymnast over and over again in slow motion playback, and how can we forget dancing with them "on the h Cheap air jordan 12 for sale online free shipping ook" LOGO, Nike branding naturally reached the effect of visual impact. Thus, in the Competition photographed this point, Adidas may not have necessarily to win grasp. Nike has always been not to do large-scale sports events sponsors tradition, it is also only part of its long-term marketing strategy of the Beijing Olympics only. Thus, around the Olympic expanded to other brand promotion activities is very important. Since 1982, Nike has been cooperation with the Chinese General Administration of Sport, a total sponsorship support of 24 sports associations, which participate in the Summer Olympics have 21, including track and field, basketball, taekwondo, beach volleyball, swimming and tennis. Nike provides clothing, shoes and some technical support for the athletes of these associations, except during the Olympic Games will greatly attract the attention of people outside the firm grasp of many years of cooperation with more important future direction of development. For Nike, the Olympic Games and will not let it make the big bucks like Adidas as "crazy" moves, a solid training model and star of a unique personality brand culture along with the 2008 Summer Olympics the "catalyst", will Nike into the normal track. Shuiyingshuishu wai cheap jordans for sale t and see Internet has been reprinted many times such a statistic: According to statistics, in the Atlanta Olympic Games sponsor more than 200 enterprises, only about 25% of enterprises be rewarded, some companies just to get some short-term benefits, nothing more enterprises, Many unknown factors have a direct impact on the amount of return of Olympic marketing. It should be said of Olympic marketing is not fast food, the sports brand companies as well. Before each campaign, we must formulate a clear strategy of science, which not only includes a detailed short-term media, retail, advertising, public relations return, including long-term business goals more activities, and marketing of follow-up work is still a long way go. Thus, in a short time we are unable to assess these three sports brand company who is winning in this Olympic marketing. 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